A BETTER FEELING
Pop-up Store • Concept Design • 3D Rendering
20' x 20' pop-up store for the eyewear brand A Better Feeling. The choice of materiality and form are inspired by the brand's retro-futuristic style approach and its principle of creating synergy between product and consumer.
Sunglasses by A Better Feeling
3D rendering of pop-up
Playing off of the sunglasses' futuristic lens shapes and sleek temples, the center piece light fixture and table set were inspired by the sci-fi film sets designed by Set Designer Ken Adams.
The architecture was based on the open view concept of The Farnsworth House. Similarly, architect Mies van der Rohe wanted to create a seamless flow between structure and natural environment.
Mood board and first iteration sketches
Having entrances on each corner, as well as transparent coloured walls that suspend mid height emphasise the seamless flow between the in and out.