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Pop-up Store   •  Concept Design  •  3D Rendering  

20' x 20' pop-up store for the eyewear brand A Better Feeling. The choice of materiality and form are inspired by the brand's retro-futuristic style approach and its principle of creating synergy between product and consumer. 

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Sunglasses by A Better Feeling 

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Brand Moodboard

3D rendering of pop-up

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Playing off of the sunglasses' futuristic lens shapes and sleek temples, the center piece light fixture and table set were inspired by the sci-fi film sets designed by Set Designer Ken Adams. 

The architecture was based on the open view concept of The Farnsworth House. Similarly, architect Mies van der Rohe wanted to create a seamless flow between structure and natural environment. 

Mood board and first iteration sketches

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Having entrances on each corner, as well as transparent coloured walls that suspend mid height emphasise the seamless flow between the in and out. 

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